has never been a word associated with trademarks and symbols.
Business has always had to deal with the larger picture of
image identity resembling something already designed abroad.
Even though a designer has laboured long and skilfully, if
it has been found the new logo resembles a symbol already
in use by an existing business, the designer is obliged to
advertising you attempt has but one purpose: that is to "inform".
Since you cannot speak directly, person to person, to everyone
that may be interested in your product / service, you must
advertise to inform customers.
Did you know you must inform to keep customers?
You must inform existing customers to build new customer relationships.