Etobicoke, Ontario design
with John Ednie
"Community" is a good name for those
you wish to sell to. They're much more
informed about how you do what you do than
their parents were. munch, munch, They're more apt to buy if
your manufacturing is ecologically friendly
and you can prove it. They look beyond the
brand name to see if the value is there.
They ask around to other buyers who've used
your product. Really? Do they? how?It's getting harder to
sell twelve cents worth of sliced, baked
potatoes for three bucks. Really? The brand
isn't going to do it by itself anymore.
People need to know what's involved, how and
where you do what you do and is the product
in the bag really worth it. Really?
where?Does buying your product
help or contribute to pollution of the
environment? You have to tell them. Blah blah blah and more
blah, the fact is graphics alone won't do
it. Can anyone deliver twelve cents worth of
sliced potatoes, baked and salted to
perfection for $2.25 a 375g bag?
munch, munch It really doesn't matter,
people will find a way. Maybe stop buying
pop. Oops, I didn't say that, did I?